Making supply chains more responsive, resilient, and profitable.

After decades of optimizing inventory flows for global brands like adidas and Foot Locker—and founding a SaaS business serving Nike, VF Corp, and DK Company—I created Retail Twin Labs to help enterprises take control of their supply chains.

At Retail Twin Labs, we focus on first principles, practical execution, and proven supply chain logic. We don’t just automate—we optimize. Our structured, logic-driven approach helps businesses increase service levels, free up working capital, and improve profitability.

The Mission

To empower businesses with a more responsive supply chain by ensuring that NOOS inventory flows at the right pace—without waste, guesswork, or unnecessary complexity.

Meet the Founder – Jasper Zeelenberg

With 25+ years of experience in supply chain optimization, I founded Retail Twin Labs to focus on what truly moves the needle in inventory management:

✔ Logic before technology – First principles, transparent, not black-box AI
✔ Metrics that matter – No vanity KPIs, just real financial impact
✔ Execution that scales – Simple, structured, and actionable strategies

"When supply and demand fall out of sync, supply chains generate waste. The opportunity for improvement is massive."

A Hands-On Approach to NOOS Optimization

We deploy a self-contained DB for reporting, monitoring, acting and applying a simplified Dynamic Buffer Management (DBM) methodology to ensure NOOS products are replenished at the right time and in the right quantity—keeping inventory lean while maximizing availability.

By simulating lead times, business rules and order logic, we help businesses visualize the impact of better decisions—translating inventory flow into cash flow.

Who We Work With

We partner with owners, investors, and executives who want to:

🚀 Strengthen supply chain performance – without adding complexity
💰 Increase company valuations – by improving inventory efficiency
🔄 Refine NOOS strategies – using a practical, scalable approach

Want to unlock better inventory flow? Let’s talk.

📌 Find me on LinkedIn

📅 Schedule a call or email hello@retailtwin.com.

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